Pattern Beauty is the haircare brand founded by Tracee Ellis Ross to celebrate and support the rich beauty of textured hair. Designed specifically for curls, coils, and tight textures, Pattern offers ultra-hydrating, thoughtfully formulated products that honor the unique needs of Black hair — without compromise. From rich conditioners to styling tools made with intention, every product is rooted in empowerment, self-expression, and joyful care. Pattern isn’t just a brand — it’s a love letter to textured hair, in all its glory.