Saie is a modern beauty brand redefining clean makeup with high-performance formulas, sustainable practices, and community-driven innovation. Founded in 2019 by Laney Crowell, a former Estée Lauder executive, Saie was born from a desire to create effective, luxurious makeup products free from harmful ingredients.

Prioritizing transparency and sustainability, Saie formulates its products without over 2,000 potentially harmful chemicals, ensuring that each item is both safe and effective. The brand's commitment to eco-consciousness extends to its packaging, which is designed to minimize environmental impact.

Saie's product lineup includes standout items like the Slip Tint Tinted Moisturizer, Dew Blush, and Mascara 101, all crafted to deliver natural, dewy finishes that enhance rather than mask one's features. By focusing on skincare-infused makeup, Saie caters to consumers seeking products that support skin health while providing effortless beauty.

At its core, Saie champions a philosophy of "feel good, do good," emphasizing the importance of self-care, environmental responsibility, and community engagement in the beauty industry.