Tower 28 is a clean beauty brand designed for even the most sensitive skin. Founded in 2019 by Amy Liu, who lives with eczema, the brand merges fun, wearable makeup with dermatologist-approved, non-irritating formulas. Every product is vegan, cruelty-free, and free of common allergens — making it a Safe Space for Sensitive Skin®.

Inspired by the laid-back, inclusive vibes of Southern California, Tower 28 delivers cult-favorites like the ShineOn Lip Jelly, SOS Spray, and BeachPlease Tinted Balm—essentials that are as skin-loving as they are playful.

It’s clean beauty that doesn’t play it safe — except where your skin is concerned.