U Beauty is the high-tech skincare brand simplifying your routine without sacrificing results. Founded by Tina Craig, the brand delivers multitasking formulas powered by patented SIREN Capsule Technology — targeting damage with precision while leaving healthy skin untouched. Think streamlined, science-backed products that do the most with less: firming, brightening, hydrating, and smoothing in a single swipe. With sleek packaging and clinical-level efficacy, U Beauty is luxury skincare, reimagined for the modern minimalist.